Moxie is a brand of carbonated beverage which was among the first mass-produced soft drinks in the United States. It continues to be regionally popular today. It is produced by the Moxie Beverage Company of Bedford, New Hampshire. Moxie was purchased by the Coca-Cola company in 2018. The name has become the word "moxie" in American English, meaning courage, daring, or determination. Moxie's flavor is unique, as it is not as sweet as most modern soft drinks and is described by some as bitter. Moxie is flavored with gentian root extract, an extremely bitter substance known to possess medicinal properties. It originated around 1876 as a patent medicine called "Moxie Nerve Food".Moxie is closely associated with the state of Maine and was designated the official soft drink of Maine on May 10, 2005. Its creator, Dr. Augustin Thompson, was born in Union, Maine, but Moxie was created and first produced in Lowell, Massachusetts.On August 28, 2018 The Coca-Cola Company agreed to buy Moxie.
